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Film Opening Research #1- The Barbie Movie

 

  1. how many titles are displayed during the opening sequences to the film? 3
  2. what images are prioritized in the opening sequence? The sunset and the desert setting where the young girls are playing with the dolls to show the sense of nostalgia and imagination. 
  3. what connotations do the images carry? They are conveying the nostalgia from the dolls and it critiquing the normal society. The images carrying memories of childhood and the creativity with play. It includes the ideal versions of homes, fashion, and friendships, creating a dreamlike quality that celebrates the joy of imagination. The nostalgia that is portrayed in the scene connects to audiences with the character and the brand, while also highlighting the importance of play in shaping identity.
  4. how is genre reinforced through symbolic and technical codes from the outset? It is reinforced by the color palette and the character design of each barbie. In the scene, they use bright and saturated colors that emphasize the fantasy and whimsical genre. Each character is designed to show that women can be anything. Barbie and other characters are created with fashionable outfits that symbolize traditional femininity and aspirational lifestyles. This aligns with the film's exploration of identity and societal norms, while also anchoring it within the fantasy genre, where characters often embody realistic traits
  5. how does the film establish an enigma [mystery] from the outset? They create a mystery in the intro by comparing the ideal world to a realistic lifestyle. The vibrant colors and perfect world of Barbie creates a feeling of joy and happiness. However, there is little hints, like odd behaviors of the characters that create a sense of curiosity. This contrast builds questions of this "perfect" world and what is really happening. 
  6. what strategies are used to ensure the film appeals to its target audience? I believe that strategies like vibrant visuals, relatable characters, music, and a family friendly aspect can appeal to its target audience.
  7. how has technology been used effectively? In the intro, they have multiple transitions and CGI to create the fantasy of the Barbie world. This can enhance the magical elements and portray the fun pace of the movie. It can help the audience be more engaged and have fun while viewing the movie.
     

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